Top 10 tools we recommend to startups
Running a startup means constantly making decisions with limited time, limited resources, and often a very small team.
One moment you are talking to customers, the next you are working on your product, updating your website, sending invoices, preparing a pitch deck, managing leads, or following up after meetings.
That is exactly why the right tools matter. Good tools will not build your company for you.
1. Notion — workspace and documentation.
Notion is one of the most useful tools for organizing company knowledge. It combines documents, notes, databases, task lists, project pages, and wikis in one flexible workspace.
2. Moneybird — accounting software.
Moneybird is a user-friendly accounting and invoicing tool that is especially popular with entrepreneurs and small businesses.
3. HubSpot — CRM platform.
A CRM is one of the first tools every startup with sales ambitions should consider. HubSpot is a strong option because it helps you manage leads, customers, deals, and sales activities in one place.
4. Exact Online — financial software.
Exact Online is a more advanced financial software solution that can support accounting, reporting, and business administration.
5. Fathom — AI meeting summaries.
Meetings are a big part of startup life. Fathom helps by creating AI-powered meeting summaries. It can capture key points, action items, and follow-ups.
6. Stripe — payment platform.
Stripe is one of the most widely used payment platforms for startups. It allows companies to process payments, manage subscriptions, and handle invoices globally.
7. Calendly — scheduling tool.
Scheduling meetings should be simple. Calendly solves this by allowing people to book a time directly based on your availability.
8. Figma — design platform.
Figma is a collaborative design platform that helps make ideas visual. You can test an idea visually, collect feedback, and only then decide what to build.
9. Apollo — sales platform.
Apollo supports prospecting and outbound sales. It helps startups find companies and contacts, and build targeted lead lists.
10. Squarespace — website builder.
Squarespace is a website builder that allows you to create a professional-looking website without needing a developer from day one.
How to choose.
The best tool stack depends on your stage, business model, team size, and priorities. A good starting point is to ask: what problem are we trying to solve? Tools should support your workflow, not define it.
Our advice is simple: start small, choose intentionally, and build your tool stack around the way your startup actually works.
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